"Because people are too concerned with fame and fortune, they are always apprehensive about being honored or disgraced. They constantly fear disaster and harm themselves by this. What is the reason? It is because people believe honor is something to be prized, that winning the respect of others is the noblest of things. It is on account of this that they are terrified of losing their honor. Disgrace is shameful and embarrassing, and is therefore to be feared. The reason we have disasters of this kind is that we worry too much about ourselves. If we can forget about the "self." What is there left to worry about? Therefore, if a person is willing to sacrifice himself for the world, then that person is worthy of being entrusted with the world. People should be unselfish and self-forgetting. If you can set life and death aside, and if you are unmoved by honor and disgrace, fortune and misfortune, then is there really anything left to be afraid of?"
Lao Tzu.